Target Share Definition
The clearest signal of WR opportunity in the passing game.
Target Share = percentage of team pass attempts directed at a player.
If a team throws the ball 40 times and a receiver gets 10 targets, their target share is 25%.
Why Target Share Matters for Props
Volume is more important than efficiency for predicting WR outcomes.
Volume Drives Consistency
High target share WRs get stable weekly opportunity.
Reduces Volatility
Even inefficient games still produce catches when targets are high.
Role Stability Signal
Coaches rarely remove high-target players from game plans.
Better Than Yards Alone
Targets predict future production better than box score stats.
Real NFL Example
How target share separates elite WRs from inconsistent ones.
WR with 28% Target Share vs 14% Target Share
The 28% receiver is a primary offensive option and will see consistent volume regardless of game script. The 14% receiver is dependent on big plays and matchup variance.
How PlayMaker Uses Target Share
This metric is a core pillar in WR prop evaluation.
Opportunity Weighting
Higher target share = higher baseline projection.
Game Script Resistance
Target-heavy WRs stay relevant even in losing games.
Matchup Filtering
Helps identify WRs that can overcome tough defenses.
Prop Confidence Boost
Used as a primary stability indicator in PlayMaker models.
How Target Share Connects in PlayMaker
Measures a receiver’s role and volume stability in an offense.
Top Players for Reference
Click to view individual player pages and related prop analytics.
